Cyprus tourism, from all accounts, looks to be heading in the erroneous course. Not a 7 days goes by that I do not browse an posting about how tourism is in desperate condition. There is constantly at the very least one particular mad notion on how this crisis can be reversed. I say nuts mainly because I have heard quite a few definitely silly methods to this intended “challenge”. Also, not quite a few authority figures who are in the place to aid deal with the problem, this kind of as the Cyprus Tourism Firm (CTO), comes close to the serious results in of why a lot of tourist are leaving our gorgeous island sensation dissatisfied and deceived when they should really have and can have the time of their life below!
The Cyprus governmental figures show that tourism has truly achieved a plateau instead than plummeted as quite a few are suggesting. By means of November of this yr Cyprus is essentially on par with last year’s figures. In the short time that I have lived in Cyprus I have been entertained with the pursuing alternatives to resolve the “tourism issue”. One particular of the approaches to make improvements to tourism was heading to start with renaming the two airports from Larnaca and Paphos to Zeus and Aphrodite. The place of that would be what? To portray the picture that travelers are coming to a fantasy, mythical Greek island? According to a Cyprus Mail article dated 19 October, 2004 Larnaca airport was voted ‘most disappointing’ in a worldwide study of 25,000 British holidaymakers, a position that is not probably to increase for at the very least 5 a long time when the island’s new worldwide airport is crafted. Hopefully, the new airport will portray a improved graphic than the existing airport for the reason that arriving at a marginally improved airport with a new identify just will not likely lower it!
Cyprus also definitely demands additional variety in buy to entice holidaymakers with diverse passions, cash flow levels and have to have. Probably the top quality of holidaymakers has declined and that is why locals are complaining. Quite a few of the travelers we do get are wanting for a lot more of a bargain so “5 star resorts” and large priced restaurants are struggling. Cyprus is basically substantially a lot more pricey than many travelers would expect and yr following 12 months it is obtaining considerably much more expensive. If a vacationer arrives again for a 2nd getaway 3 years immediately after his to start with he would be stunned by how the price ranges have enhanced. We won’t be able to neglect the scaled-down spenders while as we have to have everyone to come back again once again and again. I individually by no means visited a area the place both equally large and decreased income segments had been not catered to.
A current report about tourism I examine in the Cyprus Weekly writes that flights are also highly-priced for the reason that we are so significantly absent from Europe and then at the conclusion of the posting it quotes the CTO’s chief conversing about the north that says “It is a new competitor and we have to locate ways to stop visitors from going to the occupied regions.” I assume we want to have the substitute spin on it which is how to come across ways to get travelers right here, retain them here and maintain them coming again and to inform good friends to visit.
A further new short article discusses the retaking of the Polis tenting internet site from the Cyprus Tourism Organization mainly because they gave up. The mayor of Polis naturally sees the CTO’s refusal to keep on to run it and claims it is a “detrimental shift on behalf of the CTO to abandon this marketplace.” I would personally nominate the mayor of Polis to operate the CTO. He suggests about the Polis camp web page: “We know how common the internet site is and we couldn’t allow it go after the CTO made the decision it didn’t want to run it anymore ….. We program to set good roadways and paths into location… improve the bathrooms… make positive the roads and paths are fixed to the place of folks not receiving stuck in mud and potholes.” He also programs to use current h2o to generate a lake with fish and ducks.
The solution lies in making the variations and knowing that improve is a required portion of right now and the future. Alter, keep adjusting and in no way stop simply because the competitors will often transform. So what alterations do we need to make? What are we lacking? I consider surveys presented to the travelers upon arrival asking some of the following concerns: Why did you appear right here? What produced you select Cyprus as a holiday destination? What is your profits degree and educational degree? And then on departure: How was your remain? What would make it superior? Would you come again once more? These kinds of surveys will enable us study about our recent market as properly as catering correctly for our opportunity current market.
The inside of-out-method which is ideal described in a slogan that Zeneth Electronics Corporation has utilised for many years “Top quality goes in in advance of the identify goes on.” In respect to Cyprus tourism, we have to just take treatment of all the things that make it a great spot to are living for the locals and it will support tourism. When the planet hears that we have the highest auto loss of life rate that will not assistance tourism. When you get a toddler in a stroller for a walk and you run out of pavement that is a problem. There are also practically no handicap accessible venues below. Wheelchair accessibility is a enormous challenge below and Cyprus is lacking out on that market since of it. You have to think about that all parts in Cyprus are potential tourist areas and each individual street ought to have a pavement.
The exterior-in tactic is seeing Cyprus by way of the eyes of the persons who have never been to the island. What is the image in their thoughts right before they get there? Do they see Cyprus as a lover’s paradise to escape to? What image do we want to set up in and how do we get this image throughout effectively? There is a information heading out, I have noticed the Cyprus commercials on televisions in the US and the Center East. I am not absolutely sure of how usually they are being played in the EU markets or if they are acquiring the suitable volume of engage in in the proper locations. It is effortless to spend revenue on lousy advertising and marketing and not know it. A holiday maker or any shopper that thinks they have been deceived by a organization or a advertisement may by no means complain or say everything to any individual, they will merely by no means give you his organization once more and would not recommend you to any of his good friends or household. We only have to make certain to handle anyone how we would like to be taken care of if we have been to go considerably from property to shell out some good quality time with our liked kinds, no matter whether they are here with a good deal of dollars to spend or not. The people in cost of tourism and others in the field all need to have to be held accountable for their actions.
